Wembley Stadium

• JCPR started working for Wembley National Stadium Ltd (WNSL) in 2003 to build the awareness of new the Wembley Stadium and its offering prior to opening in 2006

• The publicity push was two-fold - aiming to build noise and
excitement to a general consumer audience and football fans. Secondly, the objective was to drive awareness of the Club Wembley 10 year seat license to an audience of High Net Worth Individuals

• A heavyweight media relations campaign ran throughout 2004 focusing on high profile site visits (Mayor Ken Livingstone, Sir Bob Geldof, Tessa Jowell MP, Barbara Cassani), the faces behind the project and key milestones in the build of the stadium - particularly the raising of the colossal 133m Wembley Arch - the iconic symbol of the new Wembley

• A 'topping out' ceremony was also held to mark the completion
of the Arch which was attended by David Beckham, Sven Goran Eriksson and PM Tony Blair with media management undertaken by JCPR

• 408 pieces of positive coverage were generated in total
throughout 2004 reaching an audience of 472m (OTS), through national and regional broadcast, national print, consumer
magazines, specialist football media, online and trade media