A Whole New Generation of Games

• Campaign launched Summer 2003 - using PR alone
• Eye Toy rocketed to 'Best Selling Game' slot within two weeks
• Initial coverage burst included major positioning pieces in The Times, The Mirror, The Sun, The Star and The Express - together with extensive airtime on SM:TV and Sky News
• Glossy title coverage embraces i-D, T3, Stuff, Boys Toys, Vibe, Chat, Mizz and more
• Celebrity endorsement using Wayne Sleep conceived and co-ordinated through JCPR