The Launch: Shaking up the UK savings market

• May 2003 launch of world's largest direct savings bank
• £1.9 million of coverage secured in launch month; 147 articles with 97% either favourable or strongly favourable (Source: Metrica)
• 69% of UK target audience covered by ING Direct PR - average exposure of 9.6 times per adult (Source: Metrica)
• Major, feature coverage in, inter alia, The Times, The Sunday Times, The Guardian, The Telegraph, FT and The Mail - matched by profiles on Radio 4, BBC TV, radio and on-line
• 400,000 new customer enquiries directly attributed to PR in launch month. (Source: ING Tracking)