The Influencer Programme

• JCPR has conceived and developed a specific influencer model, embracing organic partnerships with leading edge, fashion and style brands
• Partnerships include House of Jazz, Zoltar and Anya Hindmarch. Three stage relationships cover events, product placement and explicit / implicit endorsement
• Programme extended into bar arena to boost listings and consumer experience
• Parallel urban market programme developed around US urban music success
• Results to date include coverage in: FT, Harpers & Queen, GQ, Marie Claire, Sleaze Nation, The Mail On Sunday, The Sunday Times Style supplement and The Mirror
• 2003/4 highlights will embrace POP, i-D, Dazed & Confused, Vogue, Tatler, Harpers, The Times, The Guardian and Vanity Fair