Spiderman 2

• Campaign to publicise Spiderman 2 as the biggest DVD release of 2004 and the ‘must have’ Christmas bestseller

• Primary audience hit through highly targeted features and promotional activity in key media

• Stunts used to generate key national press coverage: Alain Robert, French Free Climber and ‘real life Spiderman’ climbed one of the tallest buildings in Paris dressed as Spiderman without any harnesses/ protection; masterclass in climbing given to FHM, The Independent on Sunday & Sky Sports, by Alain Robert; photoshoot with model Victoria Silverstedt dressed as Spiderwoman

• Major national radio campaign – plus launch day radio drops; regional editorial features; national promotions and third party tie-ins including Asda, Woolworth and Blockbuster; key talent interviews with stars of the film (Tobey Maguire, Kirsten Dunst, Sam Raimi & Alfred Molina)

• Coverage included: DPS in Daily Star; six page interview in OK!; week long promotion on Today with Des & Mel, ITV; The Times; Daily Mirror; with front covers on Funday Times, DVD Monthly & DVD Review

• Total reach 65 million. AVE £1.6 million