Penny Lancaster

• Autumn 2002 campaign - with total endorsement package developed by JCPR: strategy, contracts, styling, media training, media exclusives and retail presence
• First wave, branded coverage valued at £1.025 million versus PR spend of less than £100,000 (Source: BRAD)
• Uplift in sales >500% for campaign duration, including specific products manufactured for PR campaign (Source: Ultimo)
• Campaign built upon JCPR heritage in this sector - including the creation of a £20 million brand for Marks & Spencer (egoboost, featuring Claire Sweeney) and the legendary 'Hello Boys' campaign for Wonderbra