• Conception, development and implementation of entire consumer PR strategy - transforming BT Cellnet into O2
• Most successful UK re-branding campaign of 2002, with more positive column inches than any other brand (Source: Echo)
• Multiple Award Winner - including Marketing Society commendation for new brand development and Accenture's best performing mobile launch
• Multi-layered Campaign, covering Products and Services support; Sponsorship and Interactive Partnerships (including Arsenal, England Rugby and Big Brother) and leading edge Youth and Early Adopter programmes
• Specifically quantified 2002 campaigns include:
  • Dave Mill and the North Pole Walk: £8.6 million coverage in three weeks (source: Metrica)
  • Xda launch campaign: £1m+ coverage (source: O2)