Peter Kay & "'Ave It"

• Summer/ Autumn 2002 amplification campaign surrounding new advertising through TBWA - building Word of Mouth and developing cult status via carefully planned media/ influencer work
• Media-relations led - with budget < £50,000 generating coverage in excess of £800,000 over campaign period (Source: Fairbrother Media)
• Highlights included full page, branded coverage in - among others - The Mirror (twice) and The Daily Star... together with extensive features in The Times, The Independent, The Sun and on radio and TV
• Multiple Award-Winning Campaign (26 gongs to date) with exponential sales effect in both on- and off-trade (Source: AC Nielsen)