Columbia Tri Star: Spiderman - The DVD

• Massive media push to support release of top movie on DVD
• JCPR-conceived launch stunt coverage secured two slots on Carlton TV (London), together with picture-led coverage in red top tabloids plus OK!
• Celebrity talent interviews delivered further tabloid coverage across single and double pages - plus extensive coverage in film press, including nine front covers in specialist titles
• Promotional activity covered Metro, The Times, The Mirror, The Sun and more
• Broadcast reviews enjoyed significant penetration on BBC and ITV plus MTV, Radio 1 and Radio 2