"I didn't hire Jackie Cooper because I wanted an average PR agency, who could react to breaking news. I wanted to hire an agency that created the news, that understood the media, and most importantly, understood how the media would react to messages I wanted to feed into it. They excel at this, and as a direct result, they are great at handling breaking news, and seemingly available 24 hours a day. I would heartily recommend them to any client company, apart from all my competitors, to who I'd say they are rubbish and not worth a look."
Jackie Cooper Public Relations (JCPR) was founded by Robert Phillips and Jackie Cooper in 1987. The consultancy is today ranked as the leading independent consumer consultancy in Britain, with fees approaching £4.5 million and a team of seventy. (source: PR Week League Tables 2003).
Major clients include Coca-Cola, Procter & Gamble, Masterfoods, Allied Domecq, Scottish Courage, O2, The Sherry Institute of Spain, Sony (PlayStation and Columbia TriStar) and British Airways. Two JCPR campaigns - the now-legendary "Hello Boys" for Wonderbra and the launch of PlayStation 2 - were voted into PR Week's Top 20 Consumer Campaigns of All Time. JCPR was the only agency to have two campaigns represented in this particular Hall of Fame.
In 2002, JCPR won PR Week's Consumer Campaign of the Year for the UK launch of American tween sensation, Mary-Kate & Ashley.
Other recent memorable and award-winning work includes campaigns for Mars, for ING Direct and for the Europe-wide re-branding and launch of mobile phone network O2.
Since founding the company, Robert's and Jackie's vision has always been to help drive consumer PR to heart of the brand marketing mix and to fundamentally change the way PR is run in the UK. They believe passionately that PR must stand up and be counted if it is to be taken seriously as a core strategic discipline. PR people must not be scared of accountability or of helping deliver bottom-line profit. They argue that PR is as much a business function as a marketing necessity.
JCPR is led by a powerful combination of strategic insight and creative edge. Teams are trained to deliver Hero Campaigns for Hero Brands - with major, positioning, branded media coverage at the heart of all agency work.
JACKIE COOPER PUBLIC RELATIONS is a DANIEL J. EDELMAN COMPANY