Designers at Debenhams Coming soon... ILVA Marry a Scandinavian furniture store with four letters beginning with I and ending in A, and what have you got? IKEA, surely? When JCPR was hired to differentiate ILVA's offering and launch it in the UK, the immediate challenges were as obvious as they were seemingly insurmountable. JCPR single-mindedly focused on building the brand via discovery, using media influencers and expert advocates to champion ILVA's offering. Hero campaign coverage seeded word of mouth and positive awareness about ILVA among an audience of over 165 million. ILVA Executive Chairman Martin Toogood, said of JCPR: "They have wit and wisdom in equal measure." Laura Ashley For the seven years (and almost as many CEOs) that we worked together, it seemed that the moniker 'troubled retailer' was invented for Laura Ashley. With a campaign that spanned both home interiors and fashion, JCPR worked tirelessly to help transform a dated image - welcoming new consumers and a new media audience to the brand. Although often sabotaged by negative copy on the business pages (due to circumstances beyond our control), the campaign for Laura Ashley achieved its media objectives and, in many ways, stemmed a tide that might otherwise have become a flood of media negativity.