Courvoisier Coming soon... Wembley An awful lot has been written in the media about Wembley over the past few years. Happily, most of the positive stuff has been JCPR inspired (though we are taking a break from campaigning while the dust literally settles). The brief was simple: establish Wembley as The Nation's Stadium and celebrate it in all its glory. The first seat, the first piece of turf, the first ticket and the first fan were all brought to media by the JCPR team. We placed the Time Capsule, Blue Peter style, and ran a fabulous April Fool's Day spoof that saw sheep replace machines as the inky way to produce the ideal Wembley pitch. As celebrity photocalls go, the Wembley Topping Out Ceremony was hard to beat - with Tony Blair and David Beckham, both at the height of their popularity, and Sven Goran Ericsson, just after one of his many revelations. Fireworks, photographers, camera crews and coverage everywhere.