Claire Sweeney, M&S Coming soon... Rachel Stevens/Jamelia, Pretty Polly Ladies and lingerie... JCPR paved the way in celebrity endorsement for great British brand, Pretty Polly. JCPR ensured that Pretty Polly was inspiring the nation to be the hosiery and lingerie of choice with powerful, and sometimes surprising, leading woman. The Pretty Polly Girls campaign spanned ten years. Early on, JCPR took celebrity endorsement to the next level ­ these women were not just models but were 'The Face Of Pretty Polly' delivering a voice and personality to truly engage with consumers. Every girl, for every season, was 'on the cusp' and newsworthy in their own right. From Katrina Skepper, Jade Jagger and Jemma Kidd to Rachel Stevens and Jamelia. The deals hit the bottom-line and drove sales and footfall; aided distribution and strengthened the brands’ position with major retailers; and established credibility and cut-through in a crowded marketplace. Designers at Debenhams Coming soon...