We are often asked about some of our past campaigns – about what really happened, about the challenges we faced (and overcame) and about the end results. In response, we have tried to tell the story of some of our more notable successes in an easy to read and accessible format. This copy has been written not by us, but by a journalist, in order to give a more rounded flavour of what went on. We have included client quotes and tangible campaign data wherever possible, because we believe it is important to prove success, rather than simply boast about it. If you have any questions on any of the campaigns, please feel free to e-mail us – foundingpartners@jcpr.com.