Hero Campaigns are our Gold Standard. They are also our aspiration for every client and every brand. We refuse to accept that there is anything such as a low-interest category, only low interest ideas and approaches. And we do not pursue the latter.

Every one of our teams is challenged to deliver Hero Campaigns across their portfolio. On this website, you will find several examples across our twentyone-year history. But, even as we write, there are Hero Campaigns in the making.

We helped make Xbox's Halo 3 into the biggest entertainment launch in history, with global sales topping $300 million in its first week of retail. While the campaign for Covent Garden to create a Christmas destination that was the best that London/ UK had to offer drove a footfall of 4.3 million visitors during December 2007.

Following on from the successful Fuel Economy Round The World Challenge that reached a global audience of 1.5 billion, Shell's Fuelsave Challenge was rolled out in 11 countries and created 460 pieces of media coverage, exceeding KPI of 300% Return on Investment.