It’s tough trying to strike the right balance between sharing information, insights and thoughts – and maybe appearing too introspective, narcissistic or self-congratulatory. But this site is designed to both showcase the best of JCPR over the past two decades and to give you a real sense of who we really are, what we really do and what matters most to us. We hope you find it easy to navigate, open in style - and both honest and rich in content. Who we really are? We are one of the UK’s leading consumer agencies and, since May 2004, part of Daniel J Edelman Inc, the world’s largest privately owned Public Relations company. Together, we have over 3,100 people in 51 offices worldwide. At JCPR in London (where there are about 75 of us), we are focused pretty much exclusively on consumer work – and have a proud track record in delivering what we call Hero Campaigns for Hero Brands, dating back to our inception in 1987. Hero Campaigns for Hero Brands is the theme of this website and, indeed, our Credentials. What we really do? We build brands. We deliver major, branded, positioning coverage – for some of the biggest names in the business. We celebrate strategy and publicity in equal measure and we are absolutely committed to helping make PR work for sales. We are brand marketers, first and foremost, who happen to do PR. We like to Make A Difference. What matters most? Innovation and progress; honesty; and breakthrough creativity. We have archived some of our most celebrated campaigns on this site - partially because we wanted to give the visitor a sense of our history, heritage and expertise and partially because we wanted to demonstrate that we have always been about progress. What was right for then is not necessarily right for now. Our campaigns have, we hope and we believe, often captured a zeitgeist moment – and this is what has enabled consumer and media cut through and delivered proper, tangible business results. We wear our honesty and openness as a badge of pride. As you will read in some of the sections on this site, we have not always got it right. But we have learned from our mistakes and moved on. We are in a constant state of exciting evolution – as a business, as creative people and as a strategic team. This passionate sense of commitment to progress, excitement and evolution permeates everything we say and do as a company. Robert Phillips & Jackie Cooper Founding Partners